For a technology first popularized less than a year ago through an open-source project called OpenClaw, personal agents are rapidly hitting their stride. Instinct AI, a hugely popular invite-only personal agent, already boasts close to $1 billion in annual transactions, according to its founder, despite having no dedicated app — users simply text or call it.
For businesses, the opportunity is clear and immediate. Personal agents shopping on behalf of consumers, booking reservations, managing returns, and resolving customer service issues have the potential to drive substantial new revenue and a tremendous uptick in business-agent interactions. But the risks are equally apparent. If not properly governed, a massive influx of autonomous interactions could harm customers and businesses alike.
So, is there a safe way for businesses to allow personal agents in without losing control? In a new article, Mark Wakelin, EVP, Forward Deployed Engineering, Salesforce says that answer is yes, but only if those personal agents are met with business agents to manage the interaction and own the relationship.
salesforce.com/news/stories/p…
For businesses, the opportunity is clear and immediate. Personal agents shopping on behalf of consumers, booking reservations, managing returns, and resolving customer service issues have the potential to drive substantial new revenue and a tremendous uptick in business-agent interactions. But the risks are equally apparent. If not properly governed, a massive influx of autonomous interactions could harm customers and businesses alike.
So, is there a safe way for businesses to allow personal agents in without losing control? In a new article, Mark Wakelin, EVP, Forward Deployed Engineering, Salesforce says that answer is yes, but only if those personal agents are met with business agents to manage the interaction and own the relationship.
salesforce.com/news/stories/p…
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Jensen Huang