But there are challenges; we’ve found Tory support concentrated among more affluent, older Britons. £40k/year income seems to be the tipping point where the Tories overtake Reform as the main party of the right.
So to turn her bounce into a party bounce are the two groups Badenoch will be speaking to today. 45 per cent of those who'd consider voting Conservative currently back Labour, the Liberal Democrats or the Green Party (the Tory-Curious Left); 53 per cent back or consider Reform or