Since May, the share naming Reform as the main party on the right has fallen from 43 to 35 per cent, while the Conservatives have risen from 17 to 25. The shift is biggest among 2024 Conservative voters: 50 per cent now name their own party.
But there are challenges; we’ve found Tory support concentrated among more affluent, older Britons. £40k/year income seems to be the tipping point where the Tories overtake Reform as the main party of the right.
