On immigration, seven in ten of the Tory-Curious Right (71 per cent) say the Conservatives are too weak. But toughness isn't a barrier with the Tory-Curious Left: just 17 per cent say the party is too tough, and half say about right.
Some suggest the Conservatives need to apologise more for their record in office. But we tested two different approaches on their record on immigration, the first an apology, the second setting out a new policy and approach. The new policy and approach tested 10 points better in