Snap Inc. on X: “"Our direct revenue business now generates more than $1B in annualized…”

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Snap Inc.

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"Our direct revenue business now generates more than $1B in annualized revenue… and we're just getting started."

Swetha Dhamodharan, Sr. Director of Product Management, on building Snapchat+ to 25M+ subscribers. 🎙️

1:37

Jul 16, 2026, 6:36 PM UTC

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Snap Inc. on X: “"Our direct revenue business now generates more than $1B in annualized…” | PeekX