Erica Wenger
@Erica_Wenger
Replying to @saramfoster
@saramfoster explains why celebrity brands are failing.
While celebrity-backed businesses can generate enormous wealth, having millions of followers no longer guarantees customers. Sara points to a shift in consumer behavior that's making the old celebrity endorsement playbook
While celebrity-backed businesses can generate enormous wealth, having millions of followers no longer guarantees customers. Sara points to a shift in consumer behavior that's making the old celebrity endorsement playbook
0:41Erica Wenger@Erica_Wenger · Oct 6My conversation with @saramfoster and Phil Schwarz.
Sara and Erin Foster co-founded Oversubscribed Ventures alongside Phil Schwarz, Partner at @corazoncap. Sara is also an executive producer of the hit @netflix series Nobody Wants This and co-founder of Favorite Daughter, while
Sara and Erin Foster co-founded Oversubscribed Ventures alongside Phil Schwarz, Partner at @corazoncap. Sara is also an executive producer of the hit @netflix series Nobody Wants This and co-founder of Favorite Daughter, while
60:06 1 2