Adam Ryan 🤝 on X: “Penn announced today they became the official sports book of ESPN. ESP…”

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Adam Ryan 🤝

@AdamRy_n

Aug 8, 2023

The Barstool deal is the talk of Twitter.

The company was sold for $500M to Penn in 2020.

Three years later, Portnoy acquired 100% of the brand back for $0.

But that's not the whole truth. Here's what really happened 👇

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Adam Ryan 🤝

@AdamRy_n

Replying to @AdamRy_n

Penn announced today they became the official sports book of ESPN.
ESPN gets 117M unique visitors/month vs BarstoolSports get 8M.

In terms of search traffic, it's no where close (see pic below).

ESPN is goliath and Barstool is David.

This is a huge win for Penn.

Aug 8, 2023, 10:40 PM UTC

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Adam Ryan 🤝 on X: “Penn announced today they became the official sports book of ESPN. ESP…” | PeekX